December is "Write a Business Plan Month"
Using December to Outline Your E-Commerce Content Marketing Goals
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The Ultimate BFCM Content Guide: Create Reviews, Demos and Interactive Posts for Your Hottest Item
This Black Friday and Cyber Monday, drive sales of your hottest product with an optimized content strategy. Learn how to craft engaging social videos, photos and posts, as well as compelling reviews and demonstrations, with this ultimate guide...
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A Strategic BFCM Action Plan to Help Recover Revenue and Get Back on Track
Leveraging BFCM to Achieve Financial GoalsFor businesses facing revenue shortfalls, the Black Friday to Cyber Monday (BFCM) period offers an opportunity to get back on track. With strategic planning and execution, these peak shopping days can help recoup...
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Maximize BFCM Sales by Managing Key Preparation, Promotion and Experience Risks
Businesses expect a sales boost during Black Friday to Cyber Monday, but poor preparation, insufficient promotion, and weak buyer experiences can undermine results. This article identifies three key risks that must be mitigated—from inventory management to customer support—and...
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