Mystery Shopping
See what your customers see. Mystery shopping brings your brand experience into focus—across stores, restaurants, websites, apps, support channels, and events.
My Product Model recruits, briefs, and coordinates shoppers to evaluate the moments that matter, then turns real-world observations into clear, actionable insight your team can use.
TURN CUSTOMER EXPERIENCE INTO AN ADVANTAGE
What customers experience in the real world can be different from what a brand intends. Mystery shopping helps you spot the gaps, understand the details, and build a more consistent experience across every touchpoint.
WHAT WE CAN EVALUATE
- Retail stores, pop-ups, and product launches
- Restaurants, hospitality, and service locations
- E-commerce websites, mobile experiences, and checkout flows
- Customer service calls, chat, and email
- Product demonstrations, staff interactions, and compliance checks
- Competitor visits and market experience audits
HOW IT WORKS
- Align the objective. We define the customer experience questions you need answered.
- Build the brief. We shape the scenario, shopper profile, visit details, and success criteria.
- Coordinate the assignment. We manage shopper communication, scheduling, and completion.
- Deliver the insight. You receive organized findings, documented observations, and recommendations for what to improve next.
BUILT AROUND YOUR BRAND
Every program is tailored to your locations, audience, priorities, and timeline. Whether you need a single visit or an ongoing shopper program, we make the process clear, thoughtful, and useful.
Have a customer experience question you cannot answer from behind a desk? Let's design a mystery shopping program that finds out what is really happening.