Product in action
Show the product doing the work in a real routine, environment, or everyday moment.
UGC
UGC / Creator content / My Product Model
UGC that feels human. Built to scale.
Creator-led photos and videos that make products easier to understand, easier to trust, and easier to choose—across every place your audience scrolls and shops.
Real people.Real product moments for social, ads, ecommerce, and beyond.
The creator advantage
Trust travels faster when people can see themselves in the story.
UGC gives your product a point of view that feels lived-in—not overproduced. We pair the right creator, concept, and format with the job your content needs to do.
More than a testimonial. A content system your brand can keep using.
01
Brief around the moment
Build content around a launch, a campaign, a product education need, or the next paid-social test.
02
Find the right fit
Match creator voice, audience, setting, and energy to the brand experience you want customers to feel.
03
Use it everywhere
Plan a library that can move from organic social to paid media, product pages, email, and marketplace content.
Content built for the scroll
One product. Many reasons to believe.
Use this section as a living gallery. Swap in your latest creator work and keep the formats that are performing.
Unboxing + first impression
Turn the first touchpoint into a clear, natural introduction to the product and its promise.
Testimonial
Give customers a reason to believe through specific, useful, human product perspective.
How-to + education
Answer the question standing between interest and action with simple, useful instruction.
Paid social variations
Build hooks, cutdowns, openings, and angles your media team can test without losing the human feel.
From brief to usable library
A simpler way to make creator content.
Clear direction, thoughtful matching, and a production rhythm your team can actually keep up with.
01 / BRIEF
Define the job.
Audience, offer, channel, product, and the action the content needs to earn.
02 / MATCH
Find the fit.
Creator direction shaped around your product, community, and brand voice.
03 / MAKE
Keep it natural.
Specific enough to be useful. Open enough to let the creator make it feel real.
04 / DEPLOY
Put it to work.
Organize the library for social, ads, ecommerce, email, and the next campaign.
Real humans. Real creative.
The best UGC still sounds like someone.
We use direction to make content clearer—not to flatten the personality out of it. The goal is a product story your audience can recognize themselves in.
Creator-led demos and routines
Testimonials with a point of view
Scroll-stopping hooks for paid media
Photo and video content that works together
Human-first / platform-ready
UGC questions, answered
Make the process feel as good as the content.
What kinds of UGC can we create? +
Use this template for unboxings, product-in-action videos, testimonials, routines, how-to content, creator photos, paid-social variations, and organic series.
Where can the content be used? +
Plan each brief around the channels that matter to your brand, including TikTok, Instagram, paid social, ecommerce, email, Amazon, Shopify, and retail touchpoints. Confirm final usage terms for each project.
How much direction should a creator receive? +
Give the creator a clear job, key product truths, must-have moments, and guardrails—then leave room for their voice and point of view.
Can UGC work alongside product photography and video? +
Yes. The strongest content libraries give each format a role: polished product visuals for clarity, creator content for connection, and campaign assets for momentum.
Have a product people should see themselves using?
Let’s make the scroll stop for the right reason.
Tell us what you’re launching, selling, or trying to explain. We’ll help shape the creator content around it.
Start a conversation