01 / Positioning
Give customers a reason.
Use the five-second test to clarify who your brand serves, what makes it different, and why customers should trust it.
SBE Atlanta 2026 — Free E-commerce Guide
Your free guide for 2027
E-commerce
Domination
starts here.
Get the 2027 E-commerce Domination Guide for premium beauty, fashion, and lifestyle brands selling on Shopify and Amazon.
Free guide · Beauty, fashion & lifestyle · Shopify & Amazon
Your next chapter in e-commerce
For the brand
you’re building next.
A focused, 10-page guide to positioning, presentation, and conversion—with a visual checklist, Shopify and Amazon guidance, and a brand readiness scorecard to help you choose what to improve next.
02 / Presentation
Make your value visible.
Work through the visual checklist, from hero and detail photography to lifestyle images, video, and social creative.
03 / Conversion
Remove the hesitation.
Explore a clear product-page hierarchy and score your brand’s readiness across six areas before planning your next move.
Meet us in Atlanta
Continue the conversation
at Small Business Expo.
My Product Model is hosting a workshop at Small Business Expo Atlanta on December 16, 2026. Download the guide now and join us at the Georgia International Convention Center (Airport).
Register for the expo ↗Attendee registration is handled by Small Business Expo. Downloading this guide does not register you for the event.
Get the free guide ↑Atlanta / 2026
December 169:30 AM–5:00 PM EST · Expo hours
Georgia International Convention Center (Airport)