This Black Friday and Cyber Monday, drive sales of your hottest product with an optimized content strategy. Learn how to craft engaging social videos, photos and posts, as well as compelling reviews and demonstrations, with this ultimate guide to diversifying your holiday content marketing efforts.
Businesses expect a sales boost during Black Friday to Cyber Monday, but poor preparation, insufficient promotion, and weak buyer experiences can undermine results. This article identifies three key risks that must be mitigated—from inventory management to customer support—and how following thorough planning, optimized marketing strategies, and focus on the full customer journey can help ensure BFCM success.
A successful holiday content marketing strategy requires careful planning. By asking yourself four essential questions - who is your target audience, what message and formats will resonate most, when to launch your campaign for maximum exposure, and how to truly understand evolving customer needs - you can optimize your strategy. The answers will ensure you craft meaningful, engaging content that builds connections instead of just chasing sales.
The holidays are an extremely busy time for e-commerce businesses. Between increased orders and customer needs, it feels like there are more tasks than hours in the day. While pressure mounts, showing appreciation for employees can boost morale. Consider giving gifts that benefit health, productivity and home life. Thoughtful ideas include desk plants, healthy snacks, ergonomic equipment like standing desks and quality chairs. Smart speakers, noise canceling headphones, sanitizing phone lamps and heated blankets also make useful gifts. Nutritious baskets filled with nuts provide shareable treats. Thoughtful gifts that consider wellbeing go a long way in maintaining employee morale through the holidays.