The My Product Model Journal
Fresh perspectives for brands with something to say. Explore ideas on product content, creative storytelling, and building a brand people connect with.
Insights, conversations, and moments from the world of My Product Model.
This Black Friday and Cyber Monday, drive sales of your hottest product with an optimized content strategy. Learn how to craft engaging social videos, photos and posts, as well as compelling reviews and demonstrations, with this ultimate guide...
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Businesses expect a sales boost during Black Friday to Cyber Monday, but poor preparation, insufficient promotion, and weak buyer experiences can undermine results. This article identifies three key risks that must be mitigated—from inventory management to customer support—and...
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A successful holiday content marketing strategy requires careful planning. By asking yourself four essential questions - who is your target audience, what message and formats will resonate most, when to launch your campaign for maximum exposure, and how...
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The holidays are an extremely busy time for e-commerce businesses. Between increased orders and customer needs, it feels like there are more tasks than hours in the day. While pressure mounts, showing appreciation for employees can boost morale....
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