Creating Top of Funnel Content: An Interview with MyProductModel
In a recent interview with Anatolii Ulitovskyi of UNMiss.com's podcast, MyProductModel.com founder, Daisi Jo Pollard Sepulveda, shared her insights on creating top of funnel content to attract and engage potential customers.
According to Sepulveda, top of funnel content is all about building awareness and interest in your product or service. It's the first step in the customer journey and it's crucial to make a strong first impression.
One of the key takeaways from the interview was the importance of understanding your target audience. Sepulveda emphasized the need to research and understand who your potential customers are, what their pain points are, and what kind of content will resonate with them. By understanding your target audience, you'll be able to create content that addresses their needs and interests, which will increase the likelihood of them engaging with your brand.
Another tip that Sepulveda shared was the importance of creating visually appealing content. With so much content available online, it's essential to make sure that your content stands out. Whether it's through the use of high-quality images, videos, or infographics, visually appealing content is more likely to grab the attention of potential customers.
Sepulveda also discussed the value of creating a consistent brand voice and image. This means that all of your top of funnel content should align with your brand's values and messaging. This consistency will help to build trust with potential customers and make it easier for them to recognize your brand.
Finally, Sepulveda emphasized the importance of testing and measuring the effectiveness of your top of funnel content. By analyzing the engagement and conversion rates of your content, you'll be able to identify what's working and what's not. This will allow you to make adjustments and improve your content strategy over time.
In conclusion, creating top of funnel content is a crucial part of attracting and engaging potential customers. By understanding your target audience, creating visually appealing content, building a consistent brand voice, and measuring the effectiveness of your content, you'll be able to create a strong first impression and increase the likelihood of potential customers engaging with your brand.
Watch the full interview here: